Ads Could Bring Revenue to School District
The Cinnaminson school district is mulling over whether to pursue extra cash through advertisements and sponsorships in schools.
At a time where funding for schools is a hot local topic, the Cinnaminson school district is looking beyond taxpayers to bring in extra cash.
At a recent school board meeting, Bryan McGair, representing Advantage3, made a presentation about his company. Advantage3, which is based out of Millburn, helps school districts seek corporate and local sponsorships which can be used to boost revenue to the district. Advantage3 currently has about 20 New Jersey school districts as clients, as well as several others in various states.
The company presented several ways the Cinnaminson school district could take advantage of advertising opportunities. These options included advertising at the football stadium, on school buses and on the school website.
Superintendent Salvatore Illuzzi admitted that the options were intriguing.
“The board was very interested in the concept of advertising as a way to bring in additional revenue,” Illuzzi said.
Illuzzi noted that the school board was especially interested in the idea of school bus advertising, which according to the presentation, would bring the school district anywhere from $30,000 to $40,000 a year. The district will consider all three options, however, the superintendent said.
Advantage3 charges a payment upfront, as well as a percentage of the revenue. Those costs haven't been outlined, but will be discussed at a special school board meeting Tuesday, Illuzzi said.
If the school district moves forward with advertising on school buses, Illuzzi said that, by law, 50 percent of the money earned would go to the cost of gas. The other 50 percent of the revenue would go toward funding extracurricular activities. From the bus advertisements alone, after-school programs could see an extra $15,000-$20,000 in revenue.
While there won’t be any final decisions made until the board meeting on Tuesday, Illuzzi has received nothing but positive vibes from the experience thus far.
“Even before the presentation, board members were talking about this,” Illuzzi said. “There was a positive reception. I would have to believe that anything the board can do to offset some of the costs of the school district would be appreciated. I think the community should be knowledgeable that the school district is looking at this as a way to help our taxpayer.”
But the process is by no means a slam dunk. Moorestown Patch reported that nearly a year after the Moorestown school district signed over $22,000 to Advantage3, they’ve only come forward with one company that was “vaguely interested” in advertising with the school district.
Advantage3 could not be reached for comment.
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* Correction: The meeting date was originally reported as the 14th. It was Nov. 13.