Ads Could Bring Revenue to School District
The Cinnaminson school district is mulling over whether to pursue extra cash through advertisements and sponsorships in schools.
At a time where funding for schools is a hot local topic, the Cinnaminson school district is looking beyond taxpayers to bring in extra cash.
At a recent school board meeting, Bryan McGair, representing Advantage3, made a presentation about his company. Advantage3, which is based out of Millburn, helps school districts seek corporate and local sponsorships which can be used to boost revenue to the district. Advantage3 currently has about 20 New Jersey school districts as clients, as well as several others in various states.
The company presented several ways the Cinnaminson school district could take advantage of advertising opportunities. These options included advertising at the football stadium, on school buses and on the school website.
Superintendent Salvatore Illuzzi admitted that the options were intriguing.
“The board was very interested in the concept of advertising as a way to bring in additional revenue,” Illuzzi said.
Illuzzi noted that the school board was especially interested in the idea of school bus advertising, which according to the presentation, would bring the school district anywhere from $30,000 to $40,000 a year. The district will consider all three options, however, the superintendent said.
Advantage3 charges a payment upfront, as well as a percentage of the revenue. Those costs haven't been outlined, but will be discussed at a special school board meeting Tuesday, Illuzzi said.
If the school district moves forward with advertising on school buses, Illuzzi said that, by law, 50 percent of the money earned would go to the cost of gas. The other 50 percent of the revenue would go toward funding extracurricular activities. From the bus advertisements alone, after-school programs could see an extra $15,000-$20,000 in revenue.
While there won’t be any final decisions made until the board meeting on Tuesday, Illuzzi has received nothing but positive vibes from the experience thus far.
“Even before the presentation, board members were talking about this,” Illuzzi said. “There was a positive reception. I would have to believe that anything the board can do to offset some of the costs of the school district would be appreciated. I think the community should be knowledgeable that the school district is looking at this as a way to help our taxpayer.”
But the process is by no means a slam dunk. Moorestown Patch reported that nearly a year after the Moorestown school district signed over $22,000 to Advantage3, they’ve only come forward with one company that was “vaguely interested” in advertising with the school district.
Advantage3 could not be reached for comment.
The special board meeting when ad revenue will be discussed is scheduled for Tuesday, Nov. 13* at 7:30 p.m. at Cinnaminson Middle School. To learn more about Advantage3, you can visit their website.
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* Correction: The meeting date was originally reported as the 14th. It was Nov. 13.
Deborah Hilton
7:17 am on Friday, November 9, 2012
The concept of advertising as an option for additional income for the school district is certainly attractive. However, I'd be extremely wary in light of Moorestown's costly unproductive relationship with Advantage3. Is this something that the school district could pursue on their own, without having to pay a third party? Could a committee be appointed within the school board or, perhaps, even volunteers from the public to survey local businesses?
JS
7:47 am on Friday, November 9, 2012
I completely agree with Deborah. While the concept seems great, if in reality Advantage3 is not getting the advertisers, the point is moot. Along with Deborah's suggestions, could the board look into other companies that do this as well (if there are any)? Also, this issue should be discussed with Moorestown and possibly other school districts that have signed on Advantage3 to see if they are having the same problem.
Ric
9:19 am on Friday, November 9, 2012
Well, I am the one who is not a school district employee, an elected official or associated with an advertising agency so I am the one who is unbiased. I am not pretending to be just a taxpayer. I am just a taxpayer who will not benefit from this contract with the agency.
As evidenced by the Philadelphia Inquirer's article that showed in Burlington County Cinnaminson lost more in home values in the five years except for Willingboro. And now Sal Illuzzi wants to further cheapen our town by selling ad space at our schools. Oh boy, McDonalds is rejoicing! Can't you see pictures of Big Macs on every locker?
Sal, there is an easier way to reign in money. CUT COST. Simply start cutting cost. The police department lost heavily. Yet the payroll for the schools grows much fatter. Why must the police take all the cuts?
No one believes that the taxpayers will benefit one cent from the advertising money. It will be gobbled up more perks for the staff at the schools.
Attacks from anonymous school district employees, elected officials or associated with an advertising agency will be ignored.
And especially attacks from big city part time union member teachers who happen to be elected to the school board will be ignored. I cannot imagine any sane person would want our schools run like a Philadelphia school.
Cam Brady
10:56 am on Friday, November 9, 2012
Every township group has made deep cuts including public works and the township admin people so it’s not just the cops. Being such a self proclaimed conservative, you should know this. I do agree with you on one part, the school needs to cut some of their fat like the township has, especially in their administration. Get with it Dr. Illuzzi, almost ¾ of my taxes goes directly into your coffers.
Ric
12:51 pm on Friday, November 9, 2012
@Cam Brady. Thank you, I agree the school budget needs to be cut.
Of all the cuts, I least like seeing the police force reduced. I cannot see calling a teacher when an armed burglar is breaking into a home. I feel we need more police not less.
By the way, I am opposed to cheapening our schools with advertisement but if the schools insist on running ads I do have an easy solution. Why doesn't the school district offer contracts for advertising campaigns where they sell space on T – Shirts, vests, or whatnots that are worn the entire school staff – including the teachers and superintendent?. I am sure fine restaurants like my favorite, Zio Tuscany, would be excited over running ads for these. When the students come home at night, they could suggest their parents take them to a better restaurant – not McDonalds - for dinner. Since this would require staff cooperating perhaps to induce them there could an incentive split the advertising revenue between the schools and staff. It would be a win-win.
Cinnacide
1:20 pm on Friday, November 9, 2012
"Thanks to these promotional Oscar Mayer periodic table, who can tell me the atomic weight of Bolognium?" "Delicious?" "Correct. I would also accept Snack-tacular"
Dan Reynolds
1:57 pm on Friday, November 9, 2012
OH LOOK! MONEY!
John
3:03 pm on Friday, November 9, 2012
Thats great, another losing battle, the schools get the money but our taxes will not go down so why bother??????
Hy Lit
4:14 pm on Friday, November 9, 2012
I agree with Ric in regard to advertising as a means of bringing money into the schools. Especially in light of the lack of success Moorestown has experienced. We cannot afford to lose money that would go towards our kids . However, the schools need more money . Again, the lack of smartboards and other technology is an embarrassment to our community.
Hy Lit
4:19 pm on Friday, November 9, 2012
Ric.... You seem like an intelligent guy. Why do you have such a strong agenda in regard to defeating any type of Increase in the school budget. And the analogy of calling a teacher when your home is burglarized is just ludicrous.
Would you call a doctor when your home is burglarized? No..., but doctors sure are very valuable when one is ill.
Zuzu
5:41 pm on Friday, November 9, 2012
Looking for revenue sources besides my pocket is good but must be done carefully. I'm very concerned with this company's track record and hefty up front fee. If they don't bring in the advertisers do we get a refund? If not what incentive do they have to fulfill their end of the agreement? I would think that this is something that can be handled internally. If Moorestown is having a hard time getting advertisers why would we have it any easier? If companies aren't interested it would be stupid to pay out a large sum to this company.
I'm with Ric - cut costs. Perfect example: they don't have to spend money on Middle school soccer when there is already a town team for the kids.
Hy Lit
8:15 pm on Friday, November 9, 2012
Zuzu you are clueless. They have been trying to get soccer at the middle school for years. Now they have it and you would take it away. Please !!!!! The competition out there for sports is rigorous.. Kids need any exposure they can get. My kids play football and I would not take any sport away from any of these kids.
You and Ric should change your patch names to the Grinch and Scrooge. Put the money into the schools and you have a better town .
Ric
9:05 pm on Friday, November 9, 2012
HY. Get a life and stop hiding under the name of a long dead Jewish-American DJ. Hyski was an embarrassment - he stayed on the air decades after his prime. The one clueless is you. You should be proud of who you are. Manup.
Phil
1:57 pm on Monday, November 12, 2012
We have Cinnaminson Soccer Club if they want to play. The school requires parents to pick them up after school so it's not like it's for kids who can't get to the CSC events. Dr. Idiot basically said as long as the could add it and not go over the 2% they would do it meaning he didn't care if it would raise our taxes.
The Waterboy
9:27 pm on Friday, November 9, 2012
Yea, cut the Middle School soccer program, that should save a few million! The Township Committee only controls the money for Police, Public Works, and Administration. The Police Department got raped, Public works got molested, and Admin got the flu, but got better when KFs buddy was hired with full benefits, no experience necessary.
The School budget is controlled by the School Board, and the Fire Department by the Fire Commission. Neither of those branches have lost a dime, but they are all paid for with our taxes. The FD will tell you they haven't raised their budget in 4 years, but they haven't lost a dime. There are almost as many paid Firemen as Police Officers. Maybe we can have a volunteer PD. Hey, let's put ads on the Police cars! "Everything runs on Dunkin"
Ric
9:51 pm on Friday, November 9, 2012
Further, the Fire Chief even admitted that after he paid off the loans on the fire trucks that he kept collecting money from the taxpayers and banked it to the tune of $400,000. He should have reduced the tax rate and given Cinnaminson taxpayers relief. What other money is the chief squirrelling away or whatever?
Yet, the police department, as you put it, gets raped. The school district and Fire district have no respect for Cinnaminson taxpayers.
I have often wondered why our two fire stations are RIGHT on the borders with neighboring towns. Would it not make more sense to combine them into one building closer to the center of Cinnaminson? For example, the one on Taylor’s Lane is just a block away from Delran. I am sure Delran likes that.
http://cinnaminson.patch.com/articles/cinnaminson-fire-department-in-need-of-two-new-trucks
I better put on a fire proof suit - the fire department employees are about to attack – under all kinds of new names at Patch.
Joe
6:42 am on Saturday, November 10, 2012
Just what drivers need, another distraction on the road. Only this time a bus full of kids! Dumb!!
Maureen
11:48 pm on Saturday, November 10, 2012
I am not totally opposed to ads at the schools. Buses, scoreboards, etc. are fine. As long as the ads do not detract from the purpose of the school which is learning. Ads should not be permitted in the classroom or on the school websites. Also, this company seems shaky. There are other companies that do the same service should they look into others? Also with a 22,000 price tag up front...shouldn't that go out to bid? I found a report on advertising at schools and it found that it does not produce the revenue that is expected. http://www.commercialalert.org/PDFs/SchoolCommercialismReport_PC.pdf
John
1:24 pm on Monday, November 12, 2012
Go out for a bid, you got to be kidding me...how about letting the public works dept become police officers, they issue summons for leaves now and patrol the streets now
Let them do the job of the officers....oh well such is life in CT....
Maureen
9:51 am on Wednesday, November 14, 2012
The meeting for this is tonight? Wed. November 14th?
Lauren Burgoon
10:35 am on Wednesday, November 14, 2012
Maureen, Apologies on the incorrect date. It was Tuesday, Nov. 13 - last night. Christina was there and will provide coverage.
John
1:57 pm on Wednesday, November 28, 2012
oh boy, another way for more money to go to the schools and as always to increase the taxes, just great