Sweet Frog Opens with a Twist of Service
The folks at Sweet Frog Premium Frozen Yogurt shop are dishing out dessert one ounce at a time.
Jeremiah Williams wants his servers to be polite, greet customers with a smile and offer something that’s missing in today’s society: eye contact.
“The goal is for our store to reflect a positive attitude,” says Williams, a spokesman with Sweet Frog Premium Frozen Yogurt, a small but growing chain, which leapt into the community with a franchise in the Shoppes at Cinnaminson recently.
Sweet Frog is part of a self-serve frozen-yogurt craze that was first seen on the West Coast a few years ago.
The corporate cornerstone of Sweet Frog was founded on the principles of Christianity. As it happens, the “Frog” in Sweet Frog stands for Fully Rely On God.
And according to Williams, 23, customers notice when good old-fashioned “sweet” service is delivered.
Case in point: “What we find is people like our fun atmosphere, they sit down and stay,” he says.
At Sweet Frog, which boasts 14 flavors, customers pump their yogurts into cups from seven dispensers, allowing patrons to mix flavors. The yogurt is not really frozen but chilled, with consistency mimicking soft ice cream.
Typical flavors you’d expect are available, but adding some zest are a range of flavors like Cake Batter, Cookies and Cream and Original Tart. Some are low-fat, nonfat and gluten-free. A typical four-ounce serving is about 110 calories and costs 49¢ an ounce.
A whopping topping bar features 40-plus items such as cheesecake bits, fresh fruits, peanut butter crumbs and sprinkles. Separate scoopers are reserved for allergy-prone customers.
Owned by former Philadelphia Eagles Merrill Robertson, who lived in Cherry Hill when he played with the Birds during their 2003 season, Robertson says he opened the gaily colored cafe because he wanted to give back to the folks who supported him during his stint here.
“I really enjoyed my time in the Philadelphia area. As a matter of fact I met my wife [Mary] while living there,” Robertson, 32, said recently by telephone from his hometown of Chesterfield, VA.
Also a principal with Cavalier Union Investments, a private equity firm, Robertson said he likes the yogurt chain’s faith-based message of “putting God first and foremost, including in business.”
The Cinnaminson Sweet Frog store is one of 180 shops located in 15 states, founded in 2009 by Derek Cha and his wife, Annah Kim, in Short Pump, VA.
The store also plans to offer regular donations to area charities and churches, and to continue giving to national organizations that feed the hungry.
The owners are currently offering a $1-off coupon toward the purchase of a yogurt.
“We’ve also been talking to Palmyra High School’s wrestling team and the Cinnaminson High School’s football team about partnering with both groups on fundraisers,” says Williams.
Sweet Frog, which is located in between Jersey Mike’s Subs and T-Mobile, will offer entertainment like an antique car show and poetry readings. They also will invite local school bands and choirs to perform at the store.
Although the store has been opened since May 23, a grand opening is in the works in the near future.
But it seems that the locals are already fully aware of Sweet Frog’s presence.
“So far, we’ve been welcomed in the community,” says Williams. “And plenty busy, too.”
Click on the PDF document right to access the $1-off coupon.
Follow the store on Facebook at cinaminsonsweetfrog, on Twitter @SweetFrogNJ. Or email at email@example.com or call 856-314-8895.