Sweet Frog Opens with a Twist of Service
The folks at Sweet Frog Premium Frozen Yogurt shop are dishing out dessert one ounce at a time.
Jeremiah Williams wants his servers to be polite, greet customers with a smile and offer something that’s missing in today’s society: eye contact.
“The goal is for our store to reflect a positive attitude,” says Williams, a spokesman with Sweet Frog Premium Frozen Yogurt, a small but growing chain, which leapt into the community with a franchise in the Shoppes at Cinnaminson recently.
Sweet Frog is part of a self-serve frozen-yogurt craze that was first seen on the West Coast a few years ago.
The corporate cornerstone of Sweet Frog was founded on the principles of Christianity. As it happens, the “Frog” in Sweet Frog stands for Fully Rely On God.
And according to Williams, 23, customers notice when good old-fashioned “sweet” service is delivered.
Case in point: “What we find is people like our fun atmosphere, they sit down and stay,” he says.
At Sweet Frog, which boasts 14 flavors, customers pump their yogurts into cups from seven dispensers, allowing patrons to mix flavors. The yogurt is not really frozen but chilled, with consistency mimicking soft ice cream.
Typical flavors you’d expect are available, but adding some zest are a range of flavors like Cake Batter, Cookies and Cream and Original Tart. Some are low-fat, nonfat and gluten-free. A typical four-ounce serving is about 110 calories and costs 49¢ an ounce.
A whopping topping bar features 40-plus items such as cheesecake bits, fresh fruits, peanut butter crumbs and sprinkles. Separate scoopers are reserved for allergy-prone customers.
Owned by former Philadelphia Eagles Merrill Robertson, who lived in Cherry Hill when he played with the Birds during their 2003 season, Robertson says he opened the gaily colored cafe because he wanted to give back to the folks who supported him during his stint here.
“I really enjoyed my time in the Philadelphia area. As a matter of fact I met my wife [Mary] while living there,” Robertson, 32, said recently by telephone from his hometown of Chesterfield, VA.
Also a principal with Cavalier Union Investments, a private equity firm, Robertson said he likes the yogurt chain’s faith-based message of “putting God first and foremost, including in business.”
The Cinnaminson Sweet Frog store is one of 180 shops located in 15 states, founded in 2009 by Derek Cha and his wife, Annah Kim, in Short Pump, VA.
The store also plans to offer regular donations to area charities and churches, and to continue giving to national organizations that feed the hungry.
The owners are currently offering a $1-off coupon toward the purchase of a yogurt.
“We’ve also been talking to Palmyra High School’s wrestling team and the Cinnaminson High School’s football team about partnering with both groups on fundraisers,” says Williams.
Sweet Frog, which is located in between Jersey Mike’s Subs and T-Mobile, will offer entertainment like an antique car show and poetry readings. They also will invite local school bands and choirs to perform at the store.
Although the store has been opened since May 23, a grand opening is in the works in the near future.
But it seems that the locals are already fully aware of Sweet Frog’s presence.
“So far, we’ve been welcomed in the community,” says Williams. “And plenty busy, too.”
Click on the PDF document right to access the $1-off coupon.
Follow the store on Facebook at cinaminsonsweetfrog, on Twitter @SweetFrogNJ. Or email at sweetfrogcinnaminson@gmail.com or call 856-314-8895.
Dan
9:36 am on Monday, July 30, 2012
Best wishes as you leap to success in our community!
R
1:32 pm on Monday, July 30, 2012
Great yogurt and super friendly employees!!!!! We go several times a week!
benjamin ruggieri jr
4:19 pm on Monday, July 30, 2012
Good lunch
FbS
8:28 pm on Monday, July 30, 2012
We have been there twice and enjoyed it.. Good luck
Andrew DeStefano
8:57 pm on Monday, July 30, 2012
i found a finger nail in my ice cream. that is completely disgusting. Never will i step foot in that place again
smc
9:00 pm on Monday, July 30, 2012
I agree with JW they do not know what they are doing and what "sweet" means. They have not treated their employees kindly and have let go of good sweet employees because of business issues and in a very unprofessional manner.
Jack Carswell
9:53 pm on Monday, July 30, 2012
I think it way better than ice cream and better for you. I only put on fresh fruit as toppings.
Jack
lindsey lee
10:29 pm on Monday, July 30, 2012
Soo not loving this place, I agree with Ed. They do not know how to run a business and have a really had sene of employees. Frozen yogurt isnt worth all this. DOO NOT GO THERE OR APPLY.
expert christian
11:45 pm on Monday, July 30, 2012
The yogurt taste very good!!!! Go try it !!
MR
Bowtie
10:37 pm on Monday, July 30, 2012
Sweet frog do not drink chocotinis
john p
11:43 pm on Monday, July 30, 2012
I love visiting because of the kind service and it brightens my day to be greeted with a smile and eye contact
joanna
11:47 pm on Monday, July 30, 2012
This place is great . Their yogurt is amazing and the people are so welcoming
expert christian
11:48 pm on Monday, July 30, 2012
sweet frog is great and it rocks. Try it !!!!!
dan
11:48 pm on Monday, July 30, 2012
Me and my wife come here all the time we love it
steff
11:50 pm on Monday, July 30, 2012
Love the amazing service . So glad they opened up here
John D.
11:54 pm on Monday, July 30, 2012
I love it there, their flavors change but it's always great to try new things. Also, it's a great place to take my girlfriend after dinner or a movie.
Thor
11:59 pm on Monday, July 30, 2012
Man I love frozen yogurt! Especially after a workout, all the natural fruits and I can add on top of my NON-Fat yogurt is AMAZING! What a great release for my muscles and treat for my hunger.
Liberty Kid
12:05 am on Tuesday, July 31, 2012
Love their yogurt! Some of the best I've ever had. My two favorites are original tart & cheesecake. Try them out, you will love it and will keep coming back for more.
April Sullivan
12:17 am on Tuesday, July 31, 2012
I'm so glad to see a frozen yogurt store come to Cinnaminson! My kids love having it as a mid day treat. The environment is very cheerful and friendly.
Maggy
12:26 am on Tuesday, July 31, 2012
Every time I eat Sweet Frog's yogurt, it brings back happy moments of my childhood.
TMB
9:39 am on Tuesday, July 31, 2012
Personally I think the yogurt is pretty pricey. It cost about $33.00 for 4 of us to have a cup of yogurt with toppings.......Not sure if they will be around that long......cheaper to get a great cold dessert at Rita's or Holiday
Thor
11:24 am on Tuesday, July 31, 2012
$33? Really?? Man you really must have packed a lot of yogurt and fruit in those cups, or was it just one, because to be honest. I bought one after my workout and I had a lot in just one cup and it only cost me about $5-6. So man you stuffed that one!
Dan Reynolds
8:49 pm on Tuesday, July 31, 2012
Interesting to see the posting times, names, positive remarks, sentence structure and mistakes over a short period.
Dakota360
9:28 pm on Tuesday, July 31, 2012
Yea, agree with Dan. Suspicious of some owners/employees posting. Also saw in the ad regarding best ice cream around, they would put "go to sweet frog" like comments below every comment about a different place.
agent itchy
8:42 pm on Wednesday, August 1, 2012
another business run by religious fanatics which i will boycott.
why can't they just sell a tasty treat? why do they have to stick their religious dogma into it?
if they were a business spreading islamic teachings i'd boycot them too. you wanna pray to an invisible man in the sky than good for you, but you lose my business when you throw it in my face.
chris
9:23 pm on Wednesday, August 1, 2012
Gee how will they ever survive without you
Bowtie
8:53 pm on Wednesday, August 1, 2012
I agree Dan. Expert christian signs off with the owners initials....MR
Positive
10:08 am on Thursday, August 2, 2012
I guess all the rude comments are a great way of welcoming a new place into the community . Instead of thanking them for their effort of bringing a " sweet treat " close to us and not having to drive far to get one , people put them down and want to see them get hurt . That's a great way of showing respect and appreciation to a new business . Now put urself in that position if u opened up a new business in a local area with the same type of feedback . It's simple if ur unhappy with the place then go somewhere else buy don't be ridiculous with the rude comments.
Dan Reynolds
10:12 pm on Thursday, August 2, 2012
More of the same identical punctuation errors, typos, and formatting as several of the above comments from "other" users.
Why do I feel like one person is trying REALLY HARD to post here?
And, I do think someone (else) is trying to sandbag the owner?
Either way, this thread stinks.
Positive
10:08 am on Thursday, August 2, 2012
Oh and I personally think that Jeremiah and the owner are doing an excellent job of running a business. Keep it up guys !! ( I'm not an employee ) just a regular customer
Anderson
1:56 pm on Thursday, August 2, 2012
I agree wtih Positive. We need merchants in our town to help bring people and revenue to our town. What kind of welcome are we giving? Without them our taxes go up and who knows what will come into town instead. I was in the other day and it seems like a nice, friendly place for lunch or a sweet treat! I know they have also been very generous so far with the community, giving out $5.00 gift certificates to the New Albany and Rush schools as well as coupons around town. I comment the company for not lashing back at the negative comments and trying to keep things peaceful! Also, I did not see any religious aspect to the store at all, in fact I wouldn't have known unless I read it here. I say keep up the good work and welcome to the community! I hope it is successfully beneficial for you and the community.
John M Walker
2:30 pm on Thursday, August 2, 2012
I was surprised how clean and friendly the place was (visited before fireworks on the 4th when I was in the area; I no longer live in South Jersey). Usually self serve ice cream type places are messy - Sweet Frog was spotless. Appreciated the choices of toppings, too...
Val
3:28 pm on Thursday, August 2, 2012
I am happy to welcome new business into our community. Hope we can fill up some of the vacant spaces in other shopping centers in town. We went to Sweet Frog a few weeks ago after a visit to Game Stop. It was delicious and we will be back.