Urban Outfitters Shoots Ad at Cinnaminson High School
Cinnaminson is buzzing about the retailer's new commercial—shot right in our own backyard.
Widely popular funky fashion retailer Urban Outfitters used a familiar backdrop as a commercial location for a recent advertisement.
Cinnaminson High School's hallways, classroom, cafeteria and sports fields were taken over last month to showcase the company's new 2012 denim catalog. Male and female models don solid, pastel, floral and leopard-print jeans while running up the high school auditorium's aisles and shooting baskets in the gymnasium.
The video already racked up more than 1,400 hits overnight when the buzz hit Cinnaminson and Facebook.
Cinnaminson High School Principal Darlene Llewellyn said the idea to use the high school here came on pretty quickly. High school history teacher Dan Matz is friends with a producer who was shooting the new campaign commercial. He showed Llewellyn and Ryan Gorman, assistant principal, a flier calling for a retro high school for its shooting location.
"Cinnaminson can't get much more retro," Llewellyn joked.
She called them to suggest Cinnaminson, the producer scouted it along with another area high school and chose here.
"It was really that simple," Llewellyn said.
A week later—two days after the students left for the school year—the production team and Urban Outfitters' models pulled up for the shoot. It was shot over a two-day period on June 20 and 21 and the high school was compensated.
"I thought 'why not?' Llewellyn said. "We'll put the money toward Pride Day."
It's the second time in a year that Cinnaminson High School has gone viral on YouTube. In November, Project X—a five-minute, one-take video of students and staff lip-syncing Loverboy's "Working for the Weekend"—was a huge hit and has nearly 40,000 views.